PEI-Genesis Joins ERA as a New Global Distributor Member

The Electronics Representatives Association (ERA) announced that PEI-Genesis, Inc. — one of the world’s fastest assemblers of precision connectors and cable assemblies — has joined ERA as its latest global distributor member.

“PEI-Genesis is thrilled to be part of this important industry association and applauds the expansion of the ERA’s charter to include distributors,” says PEI-Genesis CEO and Chairman Steven Fisher. “We have a long standing relationship with the rep community and look forward to this opportunity to strengthen those relationships and ultimately, bring more value to our customers.”

ERA CEO Walter E. Tobin shares his thoughts on the significance of this partnership, “As one of the prominent distributors in our industry, PEI-Genesis is known for its designed engineered solutions, customer service and consistent quality. I am thrilled to welcome PEI-Genesis into the ERA family.”


PEI-Genesis is one of the world’s fastest assemblers of precision connectors and cable assemblies. PEI partners with customers to design engineered solutions that meet specific application requirements and then delivers with speed, service and consistent quality that is unmatched in the industry. PEI develops custom interconnect solutions that support the harsh environments of the military, industrial, medical, aerospace, transportation and energy sectors worldwide. Founded in 1946 by Murray Fisher and Bernie Bernbaum, PEI remains a family-owned company, steeped in the same traditions of innovation, integrity, teamwork and delivery of excellence to its customers. For more information, visit

About ERA

The 81-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. ERA member representative firms (often called “reps”) provide field sales services on an exclusive basis to manufacturers of related (but non-competing) products in a defined territory. For more information about ERA, visit